CRM seems like the new buzzword for small and large companies. They advocate that it helps them capitalize on their most valuable assets, customer, and potential leads.

Well, it is a business software solution that helps companies track and nurture their relationships with prospects and customers. But companies have been managing customer relationships before the software existed, so why are they so excited to spend their money on a CRM? 

Gartner's Vice President, Joanne Correia, [noted](https://www.gartner.com/en/newsroom/press-releases/2014-02-12-gartner-says-crm-will-be-at-the-heart-of-digital-initiatives-for-years-to-come), "CRM will be at the heart of digital initiatives in the coming years. This is one technology area that will get funding because digital business is critical for companies to remain competitive."

No worries, no one here will twist your arm and make you jump on the digital bandwagon. There are tons of articles on the importance of a CRM, but we wanted to provide you with a fresh perspective for you to weigh the pros and the cons. Here are seven reasons you should be against getting a CRM.

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### **Business growth should be slow and steady.**

If you are okay with staying the same size, that's cool, but for those who want steady business growth, utilizing a CRM would benefit you in ways you couldn't even imagine. CRMs help your business remain competitive by automating and integrating processes like email, accounting, data organization, and more. It seems like it would make the most sense for you to use a CRM in your business strategy if you would like to expand your ROI.

### Not having Pipeline Visibility isn't a deal-breaker

It's truly not a deal-breaker, but who doesn't like being able to see the future? Well, kind of, anyway. Having a clear vision of the pipeline allows you and your business to see a possible uptick in leads and chances that you all will have at new conversions, which can save you time and money. Keeping you more informed on your current and future productivity, how products and services are performing, and assist in lead generation and conversions.

### Tracking Conversions is Overrated

Do you like conversions? I think we all do! Managing the contact information of those who are interested in your business is critical. Keeping consumers educated and engaged is one of the best ways to maintain your number of conversions and continue to grow them. Seeing your potential consumers' habits, behaviors, and interests is integral to converting them from simple leads to repeat customers. Without a CRM, you are likely to not keep up with potential consumer contact information and lose out on tons of revenue.

### Automations are irrelevant

Time is money, and money is time. Saving both of those is crucial for almost any business. If you prefer to waste a lot of those, you can stop reading, but if not, we're here to inform you that you need automation for your business. Using a CRM will speed up sending follow-up messages, organizing data, and email campaigns. These are just a few of the ways that automation can help you. If you're interested to find out more, check out this [post](https://explore.outfieldapp.com/crm-integration) for more details. 

### Lack of Communication is not an issue. 

Communication is key in life and business. Reaching out to leads and customers is a must to grow business, and having that process integrated into one platform will only make it easier for you to succeed. People forget things all the time, so dropping the ball on communication is something most businesses cannot afford to do. 

If you expect your business to grow, you do not want your team to spend unnecessary time getting the most recent and accurate information on their leads. Implementing a CRM will help your team connect with their coworkers and get timely updates and reminders on essential daily tasks.

### Being Data Driven is just not your thing.

Analytics! Fun for some and not so much for others; it can look like a blur of raw data if you don't know what you're looking at. It's so necessary, though! Outfield does its best to provide an understandable, user-friendly look at your analytics. This CRM analyzes market trends and the behavior of those you're selling and want to sell to. With this data in hand, you can make decisions based on how your potential and current customers behave and what steps you should take to market to them.

### You enjoy having unmotivated and underperforming reps.

Having unmotivated reps can lead to poor performance. A CRM can be the sale coaching software you need to turn your low-performing sales reps into selling machines. This feature doesn't come with all CRMs. You ensure you are choosing a performance-based CRM. One that will be intelligent and intuitive enough to instill friendly competition and intrinsic motivator to progress them to their goals. 

Okay, okay, okay…I think you get the point. Well, at least I hope you know going without a CRM is probably the worst idea ever. Your need for a CRM is, without a doubt, based on your ability to effectively manage your leads and customers with relevant information at the right time. 

CRM usage can increase productivity and revenue, but if yours isn't working for you or your team simply hates the idea of one, then it is time for you to consider a performance-based CRM.

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### A PERFORMANCE-BASED CRM?

YES! [Outfield's](https://outfieldapp.com) performance-based CRM motivates your team to perform at their best and progress them beyond industry standards. 

This CRM offers a suite of features to benefit your entire company. In addition to performance boosters, you can enjoy features such as route planners, customizable forms, territory mapping, inventory and order management, live chat, 3000+ integrations, and more, all on a gamified platform.

Ready to gamify your team? Check out {{cta('b3100284-5afd-4d0d-9cb8-475522f7a567')}}, TODAY.

Discusses seven reasons businesses choose to have CRM solutions to capitalize on their most valuable assets, customer, and potential leads. 

Brandon Avent

7 Reasons You Don’t Really Need A CRM